I'd like to go down on my knees and thank US Circuit Judge Jacqueline R. Erwin for handing down a righteous judgement that is so awesomely fitting, fair and fantastic that I am writing this through tears of glee.
Lucky plaintiffs Charles A. Joyce and James R. Voigt have performed a miracle and turned water into over a billion dollars, sticking it to one of the biggest corporations in the world. In 1981 they went to Pepsi with the bright idea of selling bottled water, an idea considered so ludicrous at the time that they were laughed out of the offices of Pepsi products distributor Wis-Pak Inc. and Carolina Canners Inc., but not before securing a confidentiality agreement.
Cut to years later when Pepsi catches on and starts selling Aquafina. Joyce and Voigt's lawsuit claims that PepsiCo used information it knew was secret when it began selling its posh water.
What could have dragged on for years and maybe netted our heroes a few million was neatly truncated when Pepsi failed to show up to defend themselves on September 30th despite the case being filed since April. According to the Wisconsin Journal Sentinel:
One of the reasons for PepsiCo's delayed response, according to court documents, was that a secretary in PepsiCo's legal department was so busy she did not tell anyone about a letter regarding the case or enter it into a log that tracks such matters.I feel sorry for the secretary who I'm guessing is looking for a new job. But thanks for inadvertently striking a blow for the little guy. Perhaps the little guys in question will buy her one of those handbags as a thank you gift out of their loot.
The million-pound handbag made of platinum and over 2,000 diamonds
(Yes, I know, the judgement will probably be reversed when Pepsi appeal but I can dreeeeam, can't I?)