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Thursday, 29 July 2010
MAC pledges ALL global Rodarte profits to Juarez initiative
Beauty bloggers unite. You nothing to lose but MAC's shame.
Public pressure in the blogosphere over the gruesomely marketed Rodarte cosmetics range has finally forced MAC to go beyond its original miserly pledge of $100,000 with a promise to donate all profits to an initiative supporting the poor women of the area who have to live practically under siege from serial killers thought to include members of the power elite.
Solidarity with the women and girls of Ciudad Juarez, the factory town in Mexico where hundreds and possibly thousands have been raped and murdered, was not to be bought for the tiny kiss-off of $100K. A large corporation, part of the Estee Lauder group, has been chastened and forced to give up all the profits made from exploiting their deaths as some sort of entertainment for what they must have assumed was a degenerate audience. MAC has had to apologise to Mexico, and Rodarte has dropped the roadkill monikers. In the bizarre grave-robbing exercise of giving names to nail polish and lipsticks associated with the femicide, the company had demonstrated contempt for the wrong people. It has been highly affecting to see an area of interest normally written off as the preserve of airheads as demonstrating higher principles, and achieving more, than much of the Left — in my experience, anyway.
A lesson to be learnt here, methinks.
More at Temptalia. See also Mizz Worthy's update.
How the blogosphere brought MAC to its senses.
Mac Rodarte range of cosmetics themed on Juarez serial killings of women.
Rodarte designers Kate and Laura Mulleavy